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Top Creativity Hacks

If you’re looking to add more creativity to your life, you’re not alone. It seems like everyone these days is trying to become a more creative person, and there’s a reason for that. In his 1996 book Creativity: The Work and Lives of 91 Eminent People, psychologist Mihaly Csikszentmihalyi explains that creative individuals tend to be smart, open to experience, passionate, and realistic dreamers who can achieve their goals.

Brent Barksdale is no stranger to creativity. As the partner and creative director at Win BIG Media, an agency based in Washington D.C., Brent is used to solving problems by means of outside-the-box solutions. Brent joined the hosts of our Brand Junkies podcast to share his top ten tips to increase creativity in your life. If you want in, look no further!

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David Valentine
Five Tips to Skyrocket Your Email Campaigns

Ninety-five percent of all businesses utilize email marketing to reach out to their target audiences. If you’re among that 95%, that means it’s ridiculously easy for your emails to get lost in the shuffle without getting the proper appreciation from your customers.

To help you stand out from the other 94.9% of the crowd, we’ve identified the top five email marketing tips that will earn you the open-rate you deserve. Keep reading to skyrocket your results through the roof… and you can thank us later.

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David Valentine
Marketing that's NOT a scam

No one likes to be scammed. Especially when your own hard-earned money is at stake, getting ripped off is one of the worst feelings in the world. That’s why it’s so important to find the marketing team who will work best for your business, based on your requirements and budget. When you pay too much for marketing or don’t receive a proper ROI, it all just feels like a scam.

Brand Junkies hosts David and Kenn sat down to discuss how you can tell whether or not a marketing team will be a good fit for you, including if it’s best to find an agency or to stay in-house. If you want to find the right fit without being screwed over, follow along to see if you can put their wisdom to use.

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David Valentine
Promote Your Website

We’ve already covered the importance of having a company website (if you don’t understand why that’s necessary, do yourself a favor and become informed), but in 2019 that’s a no-brainer anyway. We’ve also explained HOW to design a website (if you’re curious about design tips to maximize your website, you can find our past blogs on the subject here and here).

But if you’ve already put in the time/effort/money to own a well-designed website, how do you make sure it has an ROI value at least equal to the resources you put into it?

The key answer for a successful website is one that’s able to drive traffic and be visible to a large audience.

Sure, anyone can say that driving traffic is important, but what does that look like in practice?

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David Valentine
Honesty is a Virtue

David Cross is the President and CEO of AAA Auger Plumbing, an all-purpose plumber with locations in Austin, Dallas, Fort Worth, Irving, and San Antonio Texas.

David isn’t your average plumber; he began his career in the automotive industry. A family connection brought him to AAA Auger in 1999, and he’s been there ever since. After working his way through the business to the top, David has done everything in his power to innovate AAA Auger, implementing new marketing tactics, branding, culture, and locations. Despite the vast growth and changes that have AAA Auger has undergone, David maintains one virtue that so many industry giants seem to lose: his honesty.

In fact, David goes out of his way to ensure that AAA Auger is an honest business and transparent for its customers.

Brand Junkies hosts Dave Valentine and Kenn Scott sat down with David Cross to discuss how honesty has manifested itself in AAA Auger, and what effects that’s had on the company as a whole.

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David Valentine
Tools of Rethink’s Success

Man was first considered ‘sophisticated’ when he stood up on two legs and began using tools. Before that, survival was a much greater struggle. Here at Rethink, we understand that many small businesses face that same struggle to grow and succeed. We’ve clawed our way up from the bottom, and we don’t intend to be back there any time soon.

We could not have achieved success on our own. Along with our three core tenets (See our previous blog post to discover what these three tenets are and how they led to success), there were numerous tools along the way that helped us maximize our output and our efficiency. In order to reach your full potential, you, too, must be willing to utilize the tools at hand.

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David Valentine
What Makes Rethink Creative Different?

The ancient Greeks created some architectural masterpieces. One of the reasons so many of their structures are still standing today is because the Greeks knew how to build a strong foundation and create sturdy pillars that were able to support the weight of everything above.  

Much like the ancient Greeks, Rethink has built a strong foundation (in the form of our employees, our office space, and even our clients), layered with the sturdy pillars that bring us success. For Rethink, those pillars are: “the art is in the details, organization is the key to success, and timing is everything.”

Follow along as Brand Junkies’ hosts David and Kenn join together to discuss the importance of these three pillars and how they manifest themselves in Rethink’s business.

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David Valentine
Small Business Growth Hacks (On a Budget)

A few years ago Rethink was a tiny business fighting to stay alive. Now we’re thriving: quickly growing and acquiring new clients in a time when many other agencies seem to be struggling. Because of our past, we understand the challenges successful growth requires, but we also know what it takes to overcome those challenges and make it to the other side.

To help you make it too, we’ve provided a list of our top ways to achieve success - on a budget built for your small-business wallet. Follow along to see what tips you can implement within your own business to promote the growth for which you’ve been striving.

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David Valentine
Two Words with the Power to Change Lives

Our Brand Junkies hosts sat down to talk with David Wilk, President, and co-founder of Four Day Weekend, an improvisational comedy troupe based in Fort Worth, Texas. When Four Day Weekend was founded in 1997, it was a small organization that had to fight to stay alive. Since then, they sell out almost every performance, have been named Fort Worth’s small business of the year, created a best-selling book about their business practices, offer an award-winning comedy training program, were the keynote speakers for the United States Congress, and even got to meet the President.

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David Valentine
Fonts: The Hidden Secrets You Didn’t Know You Wanted To Know

Our Favorite Four Letter F-Word

Font.

Not what you were expecting?

Believe it or not, fonts are a very important part of branding: they contribute to the success or failure of advertisements, and there IS a correct way to use them.

Fonts are pretty much like the Swiss Army Knife of your toolkit--they have multiple functions, and although you might not use all of them, the options are endless. Misusing fonts can also  create confusing visual spaces that turn potential customers away. To prevent amateur mistakes, check out our favorite fonty tips, compiled below.

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David Valentine
The Quality that Leads to Entrepreneurial Success

TechFW has been operating out of Fort Worth, TX since 1998 with the purpose of helping innovators in technology get their start. Since its initial founding, TechFW has become a community success story, forging partnerships with several local universities and helping hundreds of entrepreneurs develop and market new products.

In addition to space from which to work, entrepreneurs operating out of TechFW receive coaching sessions, funding, and general business help from professional mentors who are familiar both with technology and the struggles of creating a successful business. With the aid TechFW provides, many of its entrepreneurs are able to build a well-accomplished and profitable business.

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David Valentine
Why Advertising on Reddit just might be Worth Taking Notice

Reddit is an aggregate forum website. This means that anyone -- anyone -- can post content, and other users upvote or downvote its use and appeal. The more upvotes a post gets, the higher quality it is considered to be, and the more views it attracts. Reddit differs from other social media platforms in that users aren’t flooded by the stray thoughts and shared videos of everyone else in the world; instead, there are specific ‘subreddits,’ or categories of topics to which a user can assign himself. For example, Not the Onion delivers news headlines that are real but seem so ridiculous as to be confused with articles by The Onion. There are subreddits for everything: Game of Thrones, Colorblindness, Cute Animals…

And interestingly enough, Reddit recently changed the layout of its sponsored advertisements….

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David Valentine
Snail-Mail, Revitalized for the Digital Age

When we were kids, receiving something in the mail was fun. It didn’t matter if it was a postcard, a letter from a penpal, or your monthly magazine subscription when something came in the mail addressed to you, it was exciting! Now, you open your mail and it’s all bills, credit card applications, and junk advertisements that you don’t want cluttering up your home (if you even open your mailbox at all).


Better Than A Letter works to fix that. For the lucky souls who open their mailbox to find an item from Better Than A Letter, they’ll be delighted to receive a piñata, a message in a bottle, or a giant plastic emoji… each a nontraditional way to catch a person’s attention and say “Notice Me!”

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David Valentine
Four Misconceptions about your Website

Your brand cannot inspire action, engagement, and conversation with a subpar or “acceptable” mobile website. Chances are you’ve focused your digital efforts in building up a stellar desktop site, but if you haven’t prioritized the mobile site as well, your brand is sending out a lopsided image and functionality that is causing your business to miss out on connection and revenue.  

This may seem obvious, but computer screens are larger than the screen of your smartphone (even if you have the scary-large iPhone XS). This means that any website optimized for a computer will be in a completely different shape, size, and aspect ratio than one designed specifically for a mobile. Immediately, user experience is limited - to say the least. We know that you’ve put in hard work, so it might be difficult to understand why you’re still lagging behind. To help push you forward, we’ve compiled some common misperceptions regarding the success of websites.

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David Valentine
Brick-and-Mortar Is BACK

Janice Townsend is the co-founder (along with her husband Matt) of Roots Coffeehouse, a vibrant yet homely hangout spot in North Richland Hills, Texas (a suburb of the Dallas-Fort Worth area). In the almost ten years since its initial opening, Roots has grown into a space fostered around community, where latte-consuming students frequent the mornings and local friends gather for happy hour craft beers in the evenings.


Like many companies nowadays, Janice has built Roots into an active brand on social media, especially on Instagram.

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David Valentine
Optimizing your Website Design (Part Two)

If your website needs some serious overhauling, you’ve come to the right spot. And if your website sucks and you don’t even realize it, this is also the blog post for you. This blog is the second installment of website design advice, so if you missed part one you can check it out here. Below, we’ve compiled four key categories that everyone should know before creating a website. Whether an artist, executive, or anything in between, you can save the world - with the evolution of one bad website at a time.

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David Valentine
The Saucy Truth Behind Business Growth

If you’re anything like most Texas residents, you probably consider yourself to be somewhat of a salsa connoisseur (each of us here at Rethink certainly does). And if you’re a true connoisseur you’re probably intimately familiar with Mrs. Renfro’s Salsa.

Operating under the parent company Renfro Foods, the local Fort Worth business is known for its unique and particularly spicy line of salsas. Its prestige has grown in recent years as Mrs. Renfro’s Salsa has received more acclaim from the media; in 2005 the national food magazine Prepared Foods named Mrs. Renfro’s salsa one of the three most innovative flavor-makers (right alongside Coke with Lime!), in 2010 they were named by Women’s Magazine as one of the top foods for women, and most recently in 2018, Renfro Foods was named one of the top three finalists for Small Business of the Year by the U.S. Chamber of Commerce.

In fact, Mrs. Renfro’s Salsa is quickly transforming from a local brand to an internationally recognized household name. Their products can now be found in 7 countries outside of the United States, as well as within major national distributors such as Kroger and Walmart.

What has boosted the company from a local mom-and-pop to international growth and success? Our Brand Junkies podcast sat down with Doug Renfro, the President of Mrs. Renfro’s Salsa, to discuss just that.

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David Valentine
Designing your Website to Maximize Interest (Part One)

We all know that not many things are worse than a poorly designed website. If you’re like most small or start-up businesses, you’re probably going to be designing your own website. While this can allow your creativity to shine (and is great for your pocketbook!), it can also result in a mess that leaves potential customers confused. Designing a website is a tricky balance between expressing the identity of your company and creating a convenient, user-friendly space. A little too much in either direction can have users running to find a more accessible website, abandoning yours in the process.

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David Valentine
Go Derive Yourself

Within the advertising industry, content is king and distribution is queen.

That means you - as a business - must have both excellent content and a strong way to get it out to the waiting public.

In fact, as Rethink Creative founder David Valentine points out, “Whenever you give away a free premium piece of content, there's a lot of people who want to engage with that and they're willing to give their information in exchange to receive a free item, which I think is undervalued in 2019.”

AKA, if you give people quality content for free, they’ll give you their personal contact information in return, making it all the easier for you to market your business to them and keep them interested!

And maybe you already have some quality organic content, but it doesn’t seem to be as noticeable as you want. How do you fix that? By deriving your content for maximum exposure.

Posting one blog or one video simply isn’t enough. Success is all about creating a digital marketing matrix to get your content to the masses.

How? Prepare to find out.

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David Valentine
Utilizing Social Media: The Millenial’s Trifecta

It’s a pretty well-known fact that millennials (and many adults, too) keep their phones on them at all times because of a deep-rooted Fear Of Missing Out. But their #FOMO means more opportunity for you and your business. After all, phones are the number one boredom saving device, primarily through the usage of social media. As a business in the modern world, it’s more than likely that you already have a Facebook account (if you don’t, have you been stuck under a rock? For 10 years?). But as the world continues to modernize and your 12-year-old niece becomes increasingly glued to her phone, your company will be falling behind if you don’t join the social media craze. We’ve taken the time to outline the millenial’s trifecta: the big three social media platforms that are revolutionizing the new age.

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David Valentine