Crafting the Ideal (Small) Business Strategy
Make Your Website SEO-xy
It takes more than a fantastic product to establish a successful business. How innovative a product or service becomes is irrelevant if people don’t know it exists, and that awareness is empty if you aren’t showing them why it’s worth their hard-earned money.
That’s where marketing comes in. Marketing is just as if not more important than the product itself.
To Podcast or Not To Podcast
You’ve probably heard that SEO, search engine optimization, is pretty important. But...why? Being certain that you understand not only what SEO is but how it works is the key to ensuring that the website you’ve been polishing gets the attention it deserves.
Social Media for Successful Engagement
If you’ve had your head under a rock for the past few years and have missed the podcast craze, it’s time to catch up with the rest of the world. Recent research has shown that there are currently over 700,000 podcasts out there, reaching about 144 million U.S. citizens annually. Better yet, once people start a podcast, 80% of them listen to it all or most of the way through. That is one heck of a captive audience.
Except that they’re not captive. The audience willingly tunes in to listen - and stays there until the end. And once you build an audience, they’re likely to remain loyal, tuning in as often as you produce new episodes. That means podcasts are a great magnet to find and retain people who are interested in YOU!
Top Creativity Hacks
Social media brought a shift in the way we communicate and relate as a culture. This dynamic platform put the ability to connect with customers in real time right in the palm of your hand.
Bringing a level of intentionality to the content you create will facilitate meaningful collaborative experiences to foster successful engagement and market-share impact for your business.
Five Tips to Skyrocket Your Email Campaigns
If you’re looking to add more creativity to your life, you’re not alone. It seems like everyone these days is trying to become a more creative person, and there’s a reason for that. In his 1996 book Creativity: The Work and Lives of 91 Eminent People, psychologist Mihaly Csikszentmihalyi explains that creative individuals tend to be smart, open to experience, passionate, and realistic dreamers who can achieve their goals.
Brent Barksdale is no stranger to creativity. As the partner and creative director at Win BIG Media, an agency based in Washington D.C., Brent is used to solving problems by means of outside-the-box solutions. Brent joined the hosts of our Brand Junkies podcast to share his top ten tips to increase creativity in your life. If you want in, look no further!
Marketing that's NOT a scam
Ninety-five percent of all businesses utilize email marketing to reach out to their target audiences. If you’re among that 95%, that means it’s ridiculously easy for your emails to get lost in the shuffle without getting the proper appreciation from your customers.
To help you stand out from the other 94.9% of the crowd, we’ve identified the top five email marketing tips that will earn you the open-rate you deserve. Keep reading to skyrocket your results through the roof… and you can thank us later.
Promote Your Website
No one likes to be scammed. Especially when your own hard-earned money is at stake, getting ripped off is one of the worst feelings in the world. That’s why it’s so important to find the marketing team who will work best for your business, based on your requirements and budget. When you pay too much for marketing or don’t receive a proper ROI, it all just feels like a scam.
Brand Junkies hosts David and Kenn sat down to discuss how you can tell whether or not a marketing team will be a good fit for you, including if it’s best to find an agency or to stay in-house. If you want to find the right fit without being screwed over, follow along to see if you can put their wisdom to use.
Honesty is a Virtue
We’ve already covered the importance of having a company website (if you don’t understand why that’s necessary, do yourself a favor and become informed), but in 2019 that’s a no-brainer anyway. We’ve also explained HOW to design a website (if you’re curious about design tips to maximize your website, you can find our past blogs on the subject here and here).
But if you’ve already put in the time/effort/money to own a well-designed website, how do you make sure it has an ROI value at least equal to the resources you put into it?
The key answer for a successful website is one that’s able to drive traffic and be visible to a large audience.
Sure, anyone can say that driving traffic is important, but what does that look like in practice?
Tools of Rethink’s Success
David Cross is the President and CEO of AAA Auger Plumbing, an all-purpose plumber with locations in Austin, Dallas, Fort Worth, Irving, and San Antonio Texas.
David isn’t your average plumber; he began his career in the automotive industry. A family connection brought him to AAA Auger in 1999, and he’s been there ever since. After working his way through the business to the top, David has done everything in his power to innovate AAA Auger, implementing new marketing tactics, branding, culture, and locations. Despite the vast growth and changes that have AAA Auger has undergone, David maintains one virtue that so many industry giants seem to lose: his honesty.
In fact, David goes out of his way to ensure that AAA Auger is an honest business and transparent for its customers.
Brand Junkies hosts Dave Valentine and Kenn Scott sat down with David Cross to discuss how honesty has manifested itself in AAA Auger, and what effects that’s had on the company as a whole.
What Makes Rethink Creative Different?
Man was first considered ‘sophisticated’ when he stood up on two legs and began using tools. Before that, survival was a much greater struggle. Here at Rethink, we understand that many small businesses face that same struggle to grow and succeed. We’ve clawed our way up from the bottom, and we don’t intend to be back there any time soon.
We could not have achieved success on our own. Along with our three core tenets (See our previous blog post to discover what these three tenets are and how they led to success), there were numerous tools along the way that helped us maximize our output and our efficiency. In order to reach your full potential, you, too, must be willing to utilize the tools at hand.
Small Business Growth Hacks (On a Budget)
The ancient Greeks created some architectural masterpieces. One of the reasons so many of their structures are still standing today is because the Greeks knew how to build a strong foundation and create sturdy pillars that were able to support the weight of everything above.
Much like the ancient Greeks, Rethink has built a strong foundation (in the form of our employees, our office space, and even our clients), layered with the sturdy pillars that bring us success. For Rethink, those pillars are: “the art is in the details, organization is the key to success, and timing is everything.”
Follow along as Brand Junkies’ hosts David and Kenn join together to discuss the importance of these three pillars and how they manifest themselves in Rethink’s business.
Two Words with the Power to Change Lives
A few years ago Rethink was a tiny business fighting to stay alive. Now we’re thriving: quickly growing and acquiring new clients in a time when many other agencies seem to be struggling. Because of our past, we understand the challenges successful growth requires, but we also know what it takes to overcome those challenges and make it to the other side.
To help you make it too, we’ve provided a list of our top ways to achieve success - on a budget built for your small-business wallet. Follow along to see what tips you can implement within your own business to promote the growth for which you’ve been striving.
Fonts: The Hidden Secrets You Didn’t Know You Wanted To Know
Our Brand Junkies hosts sat down to talk with David Wilk, President, and co-founder of Four Day Weekend, an improvisational comedy troupe based in Fort Worth, Texas. When Four Day Weekend was founded in 1997, it was a small organization that had to fight to stay alive. Since then, they sell out almost every performance, have been named Fort Worth’s small business of the year, created a best-selling book about their business practices, offer an award-winning comedy training program, were the keynote speakers for the United States Congress, and even got to meet the President.
The Quality that Leads to Entrepreneurial Success
Our Favorite Four Letter F-Word
Not what you were expecting?
Believe it or not, fonts are a very important part of branding: they contribute to the success or failure of advertisements, and there IS a correct way to use them.
Fonts are pretty much like the Swiss Army Knife of your toolkit--they have multiple functions, and although you might not use all of them, the options are endless. Misusing fonts can also create confusing visual spaces that turn potential customers away. To prevent amateur mistakes, check out our favorite fonty tips, compiled below.
Why Advertising on Reddit just might be Worth Taking Notice
TechFW has been operating out of Fort Worth, TX since 1998 with the purpose of helping innovators in technology get their start. Since its initial founding, TechFW has become a community success story, forging partnerships with several local universities and helping hundreds of entrepreneurs develop and market new products.
In addition to space from which to work, entrepreneurs operating out of TechFW receive coaching sessions, funding, and general business help from professional mentors who are familiar both with technology and the struggles of creating a successful business. With the aid TechFW provides, many of its entrepreneurs are able to build a well-accomplished and profitable business.
Snail-Mail, Revitalized for the Digital Age
Reddit is an aggregate forum website. This means that anyone -- anyone -- can post content, and other users upvote or downvote its use and appeal. The more upvotes a post gets, the higher quality it is considered to be, and the more views it attracts. Reddit differs from other social media platforms in that users aren’t flooded by the stray thoughts and shared videos of everyone else in the world; instead, there are specific ‘subreddits,’ or categories of topics to which a user can assign himself. For example, Not the Onion delivers news headlines that are real but seem so ridiculous as to be confused with articles by The Onion. There are subreddits for everything: Game of Thrones, Colorblindness, Cute Animals…
And interestingly enough, Reddit recently changed the layout of its sponsored advertisements….
Four Misconceptions about your Website
When we were kids, receiving something in the mail was fun. It didn’t matter if it was a postcard, a letter from a penpal, or your monthly magazine subscription when something came in the mail addressed to you, it was exciting! Now, you open your mail and it’s all bills, credit card applications, and junk advertisements that you don’t want cluttering up your home (if you even open your mailbox at all).
Better Than A Letter works to fix that. For the lucky souls who open their mailbox to find an item from Better Than A Letter, they’ll be delighted to receive a piñata, a message in a bottle, or a giant plastic emoji… each a nontraditional way to catch a person’s attention and say “Notice Me!”
Brick-and-Mortar Is BACK
Your brand cannot inspire action, engagement, and conversation with a subpar or “acceptable” mobile website. Chances are you’ve focused your digital efforts in building up a stellar desktop site, but if you haven’t prioritized the mobile site as well, your brand is sending out a lopsided image and functionality that is causing your business to miss out on connection and revenue.
This may seem obvious, but computer screens are larger than the screen of your smartphone (even if you have the scary-large iPhone XS). This means that any website optimized for a computer will be in a completely different shape, size, and aspect ratio than one designed specifically for a mobile. Immediately, user experience is limited - to say the least. We know that you’ve put in hard work, so it might be difficult to understand why you’re still lagging behind. To help push you forward, we’ve compiled some common misperceptions regarding the success of websites.
Optimizing your Website Design (Part Two)
Janice Townsend is the co-founder (along with her husband Matt) of Roots Coffeehouse, a vibrant yet homely hangout spot in North Richland Hills, Texas (a suburb of the Dallas-Fort Worth area). In the almost ten years since its initial opening, Roots has grown into a space fostered around community, where latte-consuming students frequent the mornings and local friends gather for happy hour craft beers in the evenings.
Like many companies nowadays, Janice has built Roots into an active brand on social media, especially on Instagram.
If your website needs some serious overhauling, you’ve come to the right spot. And if your website sucks and you don’t even realize it, this is also the blog post for you. This blog is the second installment of website design advice, so if you missed part one you can check it out here. Below, we’ve compiled four key categories that everyone should know before creating a website. Whether an artist, executive, or anything in between, you can save the world - with the evolution of one bad website at a time.