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Lead Generation From the Ground Up

How do you start generating leads as a brand new business? Great question. Our resident Brand Junkies Dave and Kenn stepped into the recording studio to address this issue in our latest podcast. There’s truly too much to say about this topic (it’s kind of our whole schtick) so in this post, we’ll be focusing on lead generation when your business is just getting off the ground.

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David Valentine
The Art of the Giveaway

There’s a delicate balance you need to achieve when it comes to giving away content for free. If you aren’t strategic in your approach you can end up devaluing your product or getting ransacked by freebie hunters (who were never going to convert into paying customers anyway). Read on to hone in on why you should give things away for free and what you should be offering to potential clients.

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David Valentine
Getting the Sh*t Kicked Out of You

Everyone deals with failure from time to time. No matter how skilled, intentional, or hard-working you are, things can’t work out 100% of the time. In marketing, the cost of a failed tactic (or a rookie spelling mistake) rarely has an isolated impact. Marketing fails create a ripple effect...which puts a LOT of pressure on those of us behind the scenes. 

How you handle failure can shape your success and your process more than how you handle your wins. What’s the process we go through here at Rethink when we take a dick kick from a let-down? Dave and Kenn sat down for an episode of Brand Junkies to discuss how we deal with a good old-fashioned ass-kicking. 

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David Valentine
The Core of Our Company Culture

Here at Rethink, we let our core values saturate our day to day operations and stand as pillars in our work community. Our experience is built on our 6 values of tenacity, curiosity, innovation, authenticity, accountability, and humanity.

We thought we’d let a few members of our team chime in to give you a glimpse into how being true to those values shapes our culture and makes our team, quite frankly, totally badass.

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David Valentine
Simple Shifts to Maximize Your Marketing ROI

Your ROI is more nuanced than just the ratio of a marketing budget to a sales increase. It’s important to note that profits are determined by pricing, sourcing, number of sales, the effectiveness of workers, and countless other factors. In this post we’re going to focus exclusively on optimizing the investment you make into your marketing efforts. 

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David Valentine
Why Your Facebook Ads Are a Flop

Kenn and Dave hit the studio in Episode 35 of Brand Junkies to dive into their shared personal passion- Facebook Advertising for a huge ROI. 

An aspect of Facebook Ads that’s important to note right out of the gate is that the barrier to entry on running ads is almost non-existent, while as Dave puts it, “Facebook advertising is the most complex advertising that you can do anywhere.” Almost anyone can watch a Youtube video or read a tutorial or two and start running ads… but that doesn’t mean they should. Read more for expert advice on drastically increasing your facebook ad ROI.

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David Valentine
Crafting the Ideal (Small) Business Strategy

It takes more than a fantastic product to establish a successful business. How innovative a product or service becomes is irrelevant if people don’t know it exists, and that awareness is empty if you aren’t showing them why it’s worth their hard-earned money.

That’s where marketing comes in. Marketing is just as if not more important than the product itself.

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David Valentine
To Podcast or Not To Podcast

If you’ve had your head under a rock for the past few years and have missed the podcast craze, it’s time to catch up with the rest of the world. Recent research has shown that there are currently over 700,000 podcasts out there, reaching about 144 million U.S. citizens annually. Better yet, once people start a podcast, 80% of them listen to it all or most of the way through. That is one heck of a captive audience.

Except that they’re not captive. The audience willingly tunes in to listen - and stays there until the end. And once you build an audience, they’re likely to remain loyal, tuning in as often as you produce new episodes. That means podcasts are a great magnet to find and retain people who are interested in YOU!

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David Valentine
Social Media for Successful Engagement

Social media brought a shift in the way we communicate and relate as a culture. This dynamic platform put the ability to connect with customers in real time right in the palm of your hand.

Bringing a level of intentionality to the content you create will facilitate meaningful collaborative experiences to foster successful engagement and market-share impact for your business.

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Top Creativity Hacks

If you’re looking to add more creativity to your life, you’re not alone. It seems like everyone these days is trying to become a more creative person, and there’s a reason for that. In his 1996 book Creativity: The Work and Lives of 91 Eminent People, psychologist Mihaly Csikszentmihalyi explains that creative individuals tend to be smart, open to experience, passionate, and realistic dreamers who can achieve their goals.

Brent Barksdale is no stranger to creativity. As the partner and creative director at Win BIG Media, an agency based in Washington D.C., Brent is used to solving problems by means of outside-the-box solutions. Brent joined the hosts of our Brand Junkies podcast to share his top ten tips to increase creativity in your life. If you want in, look no further!

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David Valentine
Five Tips to Skyrocket Your Email Campaigns

Ninety-five percent of all businesses utilize email marketing to reach out to their target audiences. If you’re among that 95%, that means it’s ridiculously easy for your emails to get lost in the shuffle without getting the proper appreciation from your customers.

To help you stand out from the other 94.9% of the crowd, we’ve identified the top five email marketing tips that will earn you the open-rate you deserve. Keep reading to skyrocket your results through the roof… and you can thank us later.

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David Valentine
Marketing that's NOT a scam

No one likes to be scammed. Especially when your own hard-earned money is at stake, getting ripped off is one of the worst feelings in the world. That’s why it’s so important to find the marketing team who will work best for your business, based on your requirements and budget. When you pay too much for marketing or don’t receive a proper ROI, it all just feels like a scam.

Brand Junkies hosts David and Kenn sat down to discuss how you can tell whether or not a marketing team will be a good fit for you, including if it’s best to find an agency or to stay in-house. If you want to find the right fit without being screwed over, follow along to see if you can put their wisdom to use.

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David Valentine
Promote Your Website

We’ve already covered the importance of having a company website (if you don’t understand why that’s necessary, do yourself a favor and become informed), but in 2019 that’s a no-brainer anyway. We’ve also explained HOW to design a website (if you’re curious about design tips to maximize your website, you can find our past blogs on the subject here and here).

But if you’ve already put in the time/effort/money to own a well-designed website, how do you make sure it has an ROI value at least equal to the resources you put into it?

The key answer for a successful website is one that’s able to drive traffic and be visible to a large audience.

Sure, anyone can say that driving traffic is important, but what does that look like in practice?

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David Valentine
Honesty is a Virtue

David Cross is the President and CEO of AAA Auger Plumbing, an all-purpose plumber with locations in Austin, Dallas, Fort Worth, Irving, and San Antonio Texas.

David isn’t your average plumber; he began his career in the automotive industry. A family connection brought him to AAA Auger in 1999, and he’s been there ever since. After working his way through the business to the top, David has done everything in his power to innovate AAA Auger, implementing new marketing tactics, branding, culture, and locations. Despite the vast growth and changes that have AAA Auger has undergone, David maintains one virtue that so many industry giants seem to lose: his honesty.

In fact, David goes out of his way to ensure that AAA Auger is an honest business and transparent for its customers.

Brand Junkies hosts Dave Valentine and Kenn Scott sat down with David Cross to discuss how honesty has manifested itself in AAA Auger, and what effects that’s had on the company as a whole.

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David Valentine
Tools of Rethink’s Success

Man was first considered ‘sophisticated’ when he stood up on two legs and began using tools. Before that, survival was a much greater struggle. Here at Rethink, we understand that many small businesses face that same struggle to grow and succeed. We’ve clawed our way up from the bottom, and we don’t intend to be back there any time soon.

We could not have achieved success on our own. Along with our three core tenets (See our previous blog post to discover what these three tenets are and how they led to success), there were numerous tools along the way that helped us maximize our output and our efficiency. In order to reach your full potential, you, too, must be willing to utilize the tools at hand.

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David Valentine
What Makes Rethink Creative Different?

The ancient Greeks created some architectural masterpieces. One of the reasons so many of their structures are still standing today is because the Greeks knew how to build a strong foundation and create sturdy pillars that were able to support the weight of everything above.  

Much like the ancient Greeks, Rethink has built a strong foundation (in the form of our employees, our office space, and even our clients), layered with the sturdy pillars that bring us success. For Rethink, those pillars are: “the art is in the details, organization is the key to success, and timing is everything.”

Follow along as Brand Junkies’ hosts David and Kenn join together to discuss the importance of these three pillars and how they manifest themselves in Rethink’s business.

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David Valentine