Utilizing Social Media: The Millenial’s Trifecta
It’s a pretty well-known fact that millennials (and many adults, too) keep their phones on them at all times because of a deep-rooted Fear Of Missing Out. But their #FOMO means more opportunity for you and your business. After all, phones are the number one boredom saving device, primarily through the usage of social media. As a business in the modern world, it’s more than likely that you already have a Facebook account (if you don’t, have you been stuck under a rock? For 10 years?). But as the world continues to modernize and your 12-year-old niece becomes increasingly glued to her phone, your company will be falling behind if you don’t join the social media craze. We’ve taken the time to outline the millenial’s trifecta: the big three social media platforms that are revolutionizing the new age.
Your company should have an Instagram. Period. It doesn’t really matter what your business is, you need an instagram (unless it’s adult diapers. You might be able to skip Instagram for that one). In March of 2017, Forbes Magazine declared Instagram to be the best media platform for customer engagement, with almost 10 times as much as Facebook. Of the one billion users Instagram has collected, 80% of them follow at least one business account. More importantly, 75% of users take a follow-up action after viewing company pages.
While it’s true that many instagram users are typically younger than Facebook users, this does not mean that they are unwilling to make purchases. Users of Instagram are 70% more likely to make a purchase from their mobile phone, which is good news for you if your page is well set-up. And two-thirds of Instagram users bring in a salary of over $50,000 per year - ready to purchase whatever it is you’re selling (Instagram filters work wonder on even the ugliest of things - or people!)
If we’re honest, nobody watches the ads on Snapchat that pop up between their friends’ stories. And why would you? It’s so incredibly easy to skip over them. If you’re really set on publishing a Snapchat ad, you could always place one in between sponsored pages- those suckers are much harder to skip through. They’re also costly. However, unlike many other social media platforms, Snapchat offers many ways of customer engagement that don’t rely on advertisements. Instead, to have success on this platform, one must do as the Snapchatters do.
400 million Snapchat stories are created each day. Many users actively follow brand accounts, and of those, 91% of users who view any brand story at all will watch it all the way through. This means that you can post whatever brand content you want (production of product, intro to employees, a fun day at the office, etc.), and users will watch it all. What a great way to build brand personality and loyalty!
In a different method than all other platforms, Snapchat also offers promoted geofilters and lenses to engage users. Such filters promote brand recognition in a unique way that advertisements simply don’t. For example, imagine being a fast food company that is trying to promote hot dogs that month. Now imagine thousands of potential customers playing with your custom filter, turning their body into a giant hotdog (with your branded logo in the corner, obviously)! And of course, they’ll send it on to their friends, who will also likely engage with the filter before passing it on to someone else. Filters push recognition and positive associations of your brand at a rapid rate.
Put A Pin In It
Admittedly, Pinterest is a niche market. In fact, many businesses won’t have the need for a company Pinterest account. However, there are still many industries where Pinterest would be useful, specifically anything involving design, publication, or celebrity personalities. Approximately one-third of all U.S. social media usage is carried out on Pinterest, and it can be a great opportunity to grow your brand.
Although the platform is smaller than giants like Facebook or Twitter, Pinterest is growing quickly. It accumulates an average of 25 million new users each month. Far from the little site designed to inspire crafts, Pinterest has turned into a money maker. 90% of users rely on Pinterest to make purchase decisions. In fact, Pinterest far outranks all of the other social media platforms as the number one platform for selling; 55% of Pinterest users come to the site specifically to shop (the next highest percentage is Facebook with only 12%).
Another benefit of Pinterest is that it exists on both desktop and mobile. While this is true of several of the other platforms, Pinterest’s users are much more evenly dispersed between the two. So you can attract purchasers on the go or at the office.
Know which platform is right for you, and don’t be afraid to try out something new. You might even #score a #bigwin with a coveted younger audience.
This blog is brought to you by Rethink Creative Group, a Creative Agency specializing in boosting client growth through digital marketing. Some of our services include: photography, social media, design, and digital advertising. Want to grow your business? Check out our podcast called Brand Junkies. Each week we interview highly successful business owners and executives to talk about how they're growing their brand.