Snail-Mail, Revitalized for the Digital Age
Four Misconceptions about your Website
When we were kids, receiving something in the mail was fun. It didn’t matter if it was a postcard, a letter from a penpal, or your monthly magazine subscription when something came in the mail addressed to you, it was exciting! Now, you open your mail and it’s all bills, credit card applications, and junk advertisements that you don’t want cluttering up your home (if you even open your mailbox at all).
Better Than A Letter works to fix that. For the lucky souls who open their mailbox to find an item from Better Than A Letter, they’ll be delighted to receive a piñata, a message in a bottle, or a giant plastic emoji… each a nontraditional way to catch a person’s attention and say “Notice Me!”
Brick-and-Mortar Is BACK
Your brand cannot inspire action, engagement, and conversation with a subpar or “acceptable” mobile website. Chances are you’ve focused your digital efforts in building up a stellar desktop site, but if you haven’t prioritized the mobile site as well, your brand is sending out a lopsided image and functionality that is causing your business to miss out on connection and revenue.
This may seem obvious, but computer screens are larger than the screen of your smartphone (even if you have the scary-large iPhone XS). This means that any website optimized for a computer will be in a completely different shape, size, and aspect ratio than one designed specifically for a mobile. Immediately, user experience is limited - to say the least. We know that you’ve put in hard work, so it might be difficult to understand why you’re still lagging behind. To help push you forward, we’ve compiled some common misperceptions regarding the success of websites.
Optimizing your Website Design (Part Two)
Janice Townsend is the co-founder (along with her husband Matt) of Roots Coffeehouse, a vibrant yet homely hangout spot in North Richland Hills, Texas (a suburb of the Dallas-Fort Worth area). In the almost ten years since its initial opening, Roots has grown into a space fostered around community, where latte-consuming students frequent the mornings and local friends gather for happy hour craft beers in the evenings.
Like many companies nowadays, Janice has built Roots into an active brand on social media, especially on Instagram.
The Saucy Truth Behind Business Growth
If your website needs some serious overhauling, you’ve come to the right spot. And if your website sucks and you don’t even realize it, this is also the blog post for you. This blog is the second installment of website design advice, so if you missed part one you can check it out here. Below, we’ve compiled four key categories that everyone should know before creating a website. Whether an artist, executive, or anything in between, you can save the world - with the evolution of one bad website at a time.
Designing your Website to Maximize Interest (Part One)
If you’re anything like most Texas residents, you probably consider yourself to be somewhat of a salsa connoisseur (each of us here at Rethink certainly does). And if you’re a true connoisseur you’re probably intimately familiar with Mrs. Renfro’s Salsa.
Operating under the parent company Renfro Foods, the local Fort Worth business is known for its unique and particularly spicy line of salsas. Its prestige has grown in recent years as Mrs. Renfro’s Salsa has received more acclaim from the media; in 2005 the national food magazine Prepared Foods named Mrs. Renfro’s salsa one of the three most innovative flavor-makers (right alongside Coke with Lime!), in 2010 they were named by Women’s Magazine as one of the top foods for women, and most recently in 2018, Renfro Foods was named one of the top three finalists for Small Business of the Year by the U.S. Chamber of Commerce.
In fact, Mrs. Renfro’s Salsa is quickly transforming from a local brand to an internationally recognized household name. Their products can now be found in 7 countries outside of the United States, as well as within major national distributors such as Kroger and Walmart.
What has boosted the company from a local mom-and-pop to international growth and success? Our Brand Junkies podcast sat down with Doug Renfro, the President of Mrs. Renfro’s Salsa, to discuss just that.
Go Derive Yourself
We all know that not many things are worse than a poorly designed website. If you’re like most small or start-up businesses, you’re probably going to be designing your own website. While this can allow your creativity to shine (and is great for your pocketbook!), it can also result in a mess that leaves potential customers confused. Designing a website is a tricky balance between expressing the identity of your company and creating a convenient, user-friendly space. A little too much in either direction can have users running to find a more accessible website, abandoning yours in the process.
Utilizing Social Media: The Millenial’s Trifecta
Within the advertising industry, content is king and distribution is queen.
That means you - as a business - must have both excellent content and a strong way to get it out to the waiting public.
In fact, as Rethink Creative founder David Valentine points out, “Whenever you give away a free premium piece of content, there's a lot of people who want to engage with that and they're willing to give their information in exchange to receive a free item, which I think is undervalued in 2019.”
AKA, if you give people quality content for free, they’ll give you their personal contact information in return, making it all the easier for you to market your business to them and keep them interested!
And maybe you already have some quality organic content, but it doesn’t seem to be as noticeable as you want. How do you fix that? By deriving your content for maximum exposure.
Posting one blog or one video simply isn’t enough. Success is all about creating a digital marketing matrix to get your content to the masses.
How? Prepare to find out.
Features You Want In An Agency (But Might Not Realize)
It’s a pretty well-known fact that millennials (and many adults, too) keep their phones on them at all times because of a deep-rooted Fear Of Missing Out. But their #FOMO means more opportunity for you and your business. After all, phones are the number one boredom saving device, primarily through the usage of social media. As a business in the modern world, it’s more than likely that you already have a Facebook account (if you don’t, have you been stuck under a rock? For 10 years?). But as the world continues to modernize and your 12-year-old niece becomes increasingly glued to her phone, your company will be falling behind if you don’t join the social media craze. We’ve taken the time to outline the millenial’s trifecta: the big three social media platforms that are revolutionizing the new age.
Our Favorite Digital Marketing Tools
There are many different agencies out there: some that specialize in PR, some in Advertising, some in Marketing, some exclusively in Digital. With so many options, it can be difficult to pick the right fit for you. Regardless of what services you’re wanting, there are several traits that your agency needs to possess if they’re going to aid in your success.
Expound Upon Excellent Pieces of Content
In the era of the internet, moving your marketing online is a must. To keep things simple, we’ve put together a list of our favorite tools to aid your digital marketing journey…
Do you find that your company’s social media feed is filled with unoriginal articles and graphics that may be relevant to your business, but ultimately hold back the growth of your brand?…