Our Brand Junkies hosts sat down to talk with David Wilk, President, and co-founder of Four Day Weekend, an improvisational comedy troupe based in Fort Worth, Texas. When Four Day Weekend was founded in 1997, it was a small organization that had to fight to stay alive. Since then, they sell out almost every performance, have been named Fort Worth’s small business of the year, created a best-selling book about their business practices, offer an award-winning comedy training program, were the keynote speakers for the United States Congress, and even got to meet the President.Read More
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Our Favorite Four Letter F-Word
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Believe it or not, fonts are a very important part of branding: they contribute to the success or failure of advertisements, and there IS a correct way to use them.
Fonts are pretty much like the Swiss Army Knife of your toolkit--they have multiple functions, and although you might not use all of them, the options are endless. Misusing fonts can also create confusing visual spaces that turn potential customers away. To prevent amateur mistakes, check out our favorite fonty tips, compiled below.Read More
TechFW has been operating out of Fort Worth, TX since 1998 with the purpose of helping innovators in technology get their start. Since its initial founding, TechFW has become a community success story, forging partnerships with several local universities and helping hundreds of entrepreneurs develop and market new products.
In addition to space from which to work, entrepreneurs operating out of TechFW receive coaching sessions, funding, and general business help from professional mentors who are familiar both with technology and the struggles of creating a successful business. With the aid TechFW provides, many of its entrepreneurs are able to build a well-accomplished and profitable business.Read More
Reddit is an aggregate forum website. This means that anyone -- anyone -- can post content, and other users upvote or downvote its use and appeal. The more upvotes a post gets, the higher quality it is considered to be, and the more views it attracts. Reddit differs from other social media platforms in that users aren’t flooded by the stray thoughts and shared videos of everyone else in the world; instead, there are specific ‘subreddits,’ or categories of topics to which a user can assign himself. For example, Not the Onion delivers news headlines that are real but seem so ridiculous as to be confused with articles by The Onion. There are subreddits for everything: Game of Thrones, Colorblindness, Cute Animals…
And interestingly enough, Reddit recently changed the layout of its sponsored advertisements….Read More
When we were kids, receiving something in the mail was fun. It didn’t matter if it was a postcard, a letter from a penpal, or your monthly magazine subscription when something came in the mail addressed to you, it was exciting! Now, you open your mail and it’s all bills, credit card applications, and junk advertisements that you don’t want cluttering up your home (if you even open your mailbox at all).
Better Than A Letter works to fix that. For the lucky souls who open their mailbox to find an item from Better Than A Letter, they’ll be delighted to receive a piñata, a message in a bottle, or a giant plastic emoji… each a nontraditional way to catch a person’s attention and say “Notice Me!”
Your brand cannot inspire action, engagement, and conversation with a subpar or “acceptable” mobile website. Chances are you’ve focused your digital efforts in building up a stellar desktop site, but if you haven’t prioritized the mobile site as well, your brand is sending out a lopsided image and functionality that is causing your business to miss out on connection and revenue.
This may seem obvious, but computer screens are larger than the screen of your smartphone (even if you have the scary-large iPhone XS). This means that any website optimized for a computer will be in a completely different shape, size, and aspect ratio than one designed specifically for a mobile. Immediately, user experience is limited - to say the least. We know that you’ve put in hard work, so it might be difficult to understand why you’re still lagging behind. To help push you forward, we’ve compiled some common misperceptions regarding the success of websites.Read More
Janice Townsend is the co-founder (along with her husband Matt) of Roots Coffeehouse, a vibrant yet homely hangout spot in North Richland Hills, Texas (a suburb of the Dallas-Fort Worth area). In the almost ten years since its initial opening, Roots has grown into a space fostered around community, where latte-consuming students frequent the mornings and local friends gather for happy hour craft beers in the evenings.
Like many companies nowadays, Janice has built Roots into an active brand on social media, especially on Instagram.
If your website needs some serious overhauling, you’ve come to the right spot. And if your website sucks and you don’t even realize it, this is also the blog post for you. This blog is the second installment of website design advice, so if you missed part one you can check it out here. Below, we’ve compiled four key categories that everyone should know before creating a website. Whether an artist, executive, or anything in between, you can save the world - with the evolution of one bad website at a time.Read More
If you’re anything like most Texas residents, you probably consider yourself to be somewhat of a salsa connoisseur (each of us here at Rethink certainly does). And if you’re a true connoisseur you’re probably intimately familiar with Mrs. Renfro’s Salsa.
Operating under the parent company Renfro Foods, the local Fort Worth business is known for its unique and particularly spicy line of salsas. Its prestige has grown in recent years as Mrs. Renfro’s Salsa has received more acclaim from the media; in 2005 the national food magazine Prepared Foods named Mrs. Renfro’s salsa one of the three most innovative flavor-makers (right alongside Coke with Lime!), in 2010 they were named by Women’s Magazine as one of the top foods for women, and most recently in 2018, Renfro Foods was named one of the top three finalists for Small Business of the Year by the U.S. Chamber of Commerce.
In fact, Mrs. Renfro’s Salsa is quickly transforming from a local brand to an internationally recognized household name. Their products can now be found in 7 countries outside of the United States, as well as within major national distributors such as Kroger and Walmart.
What has boosted the company from a local mom-and-pop to international growth and success? Our Brand Junkies podcast sat down with Doug Renfro, the President of Mrs. Renfro’s Salsa, to discuss just that.Read More
We all know that not many things are worse than a poorly designed website. If you’re like most small or start-up businesses, you’re probably going to be designing your own website. While this can allow your creativity to shine (and is great for your pocketbook!), it can also result in a mess that leaves potential customers confused. Designing a website is a tricky balance between expressing the identity of your company and creating a convenient, user-friendly space. A little too much in either direction can have users running to find a more accessible website, abandoning yours in the process.Read More
Within the advertising industry, content is king and distribution is queen.
That means you - as a business - must have both excellent content and a strong way to get it out to the waiting public.
In fact, as Rethink Creative founder David Valentine points out, “Whenever you give away a free premium piece of content, there's a lot of people who want to engage with that and they're willing to give their information in exchange to receive a free item, which I think is undervalued in 2019.”
AKA, if you give people quality content for free, they’ll give you their personal contact information in return, making it all the easier for you to market your business to them and keep them interested!
And maybe you already have some quality organic content, but it doesn’t seem to be as noticeable as you want. How do you fix that? By deriving your content for maximum exposure.
Posting one blog or one video simply isn’t enough. Success is all about creating a digital marketing matrix to get your content to the masses.
How? Prepare to find out.Read More
It’s a pretty well-known fact that millennials (and many adults, too) keep their phones on them at all times because of a deep-rooted Fear Of Missing Out. But their #FOMO means more opportunity for you and your business. After all, phones are the number one boredom saving device, primarily through the usage of social media. As a business in the modern world, it’s more than likely that you already have a Facebook account (if you don’t, have you been stuck under a rock? For 10 years?). But as the world continues to modernize and your 12-year-old niece becomes increasingly glued to her phone, your company will be falling behind if you don’t join the social media craze. We’ve taken the time to outline the millenial’s trifecta: the big three social media platforms that are revolutionizing the new age.Read More
There are many different agencies out there: some that specialize in PR, some in Advertising, some in Marketing, some exclusively in Digital. With so many options, it can be difficult to pick the right fit for you. Regardless of what services you’re wanting, there are several traits that your agency needs to possess if they’re going to aid in your success.Read More
In the era of the internet, moving your marketing online is a must. To keep things simple, we’ve put together a list of our favorite tools to aid your digital marketing journey…Read More
Do you find that your company’s social media feed is filled with unoriginal articles and graphics that may be relevant to your business, but ultimately hold back the growth of your brand?…Read More