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Strategy

Organization is the key to success.

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Strategy

So often, business owners and marketing directors mistake “done” for "good.” Just because they turn on Facebook ads, purchase a magazine ad, or hire an independent contractor to do SEO work for their website, does not mean that their efforts will be successful. Crafting effective marketing strategies with a combination of detailed audience identification, impactful messaging, and expert channel control is the foundation of Rethink Creative’s successful work with clients. Simply implementing marketing tactics is not enough. Rethink Creative helps businesses discover the hidden messages within their company values and capture their audience with entertaining, engaging, and effective marketing tactics. 

 

 

 
We undertake intensive research and discovery regarding your business, the competition, and the marketplace.

We undertake intensive research and discovery regarding your business, the competition, and the marketplace.

We identify your core audience and key messages, and determine what channels you should use to achieve your marketing objectives.

We identify your core audience and key messages, and determine what channels you should use to achieve your marketing objectives.

We use your custom strategy to oversee creation, implementation and integration of marketing tactics and campaigns.

We use your custom strategy to oversee creation, implementation and integration of marketing tactics and campaigns.

 

The Marketing Matrix

Gone are the days of vertical marketing channels. Today, with myriad digital tactics available, smart marketers have to think in 3-dimensions, tying their various marketing tactics into an integrated system that creates both outbound and inbound opportunities.

To facilitate this kind of progressive thinking, Rethink Creative introduced the concept of the Marketing Matrix and now teaches and implements the system for businesses and nonprofit organizations across the country. 

 
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